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The Salesforce Certified Associate Credential is for candidates who may be new to the Salesforce ecosystem and have an interest in understanding and using the Salesforce Customer 360 Platform. Salesforce Certified Associate candidates desire to learn the Salesforce platform and common business use cases. They are interested in gaining experience in Salesforce and may want to explore a Salesforce career or may be on the path to becoming a Salesforce Certified Professional. Candidates should have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data. Candidates should be familiar with Salesforce as a user or a learner and interested in assisting with fundamental functionality in the current version of Salesforce. Understanding reporting, user administration, sharing, customization, and data management at a foundational level is beneficial.

Salesforce Certified Associate candidates typically have up to six months of Salesforce user experience. Additionally, candidates should have a foundational knowledge of Salesforce’s core capabilities and should be able to navigate Salesforce. The Salesforce Certified Associate Exam is for individuals who want to demonstrate knowledge, skills, or experience in the following areas.

• How the CRM platform solves the challenge of connecting departments and customer data
• Types of business challenges that can be solved by Salesforce Customer 360
• Key Salesforce Platform terms
• Fundamental functionality in the current version of Salesforce at a foundational level, such as requirements gathering, reporting, security, sharing, customization, and data management